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Golf Industry Leaders Excited for Year Ahead | 2021 PGA Merchandise Show

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2020 saw unprecedented growth in the game of golf and industry leaders are ready & willing to take full advantage of the meteoric rise in interest. We caught up with some of the top decision-makers in the game the week of the 2021 Virtual PGA Merchandise Show to get a sense of what is happening behind the scenes that golfers can look forward to.
Check out some of the comments below & be sure to look at some of the other major happenings coming out of the show this week.
Dan Murphy, President and CEO of Bridgestone Golf
“The industry and brand momentum we experienced last year appears to be continuing in the new year. 2020 taught us to be cautious of unforeseen events, but from what we know now, we are optimistic. To service expected growth we are expanding production capacity in our Covington, Georgia golf ball plant and continue to launch new products. We are ready to go!”
Glenn Hickey, Executive Vice President of Callaway Golf
“With rounds played at near record levels, we’re excited to bring our outstanding 2021 product line to the market. We look forward to helping our PGA Professional partners who are maximizing this continued growth in the game.”
Mike Powell, President of Sales and Marketing, Cleveland/Srixon/XXIO — North America
“Golf participation has seen a strong surge and in turn, our retail partners have seen strong increased demand for equipment. We have multiple product introductions planned for 2021 and we are excited that our Brand and Product offerings cover golfers of all ability levels, those that are just starting, or getting back into the game, all the way up to the core avid golfers that account for a large part of the equipment purchases. With the increased levels of participation, we also feel that are well-positioned in our Srixon Ball category where we focus on making the best golf balls for players at every level of the game.”
Tiffany Fitzgerald, CEO of Black Girls Golf
“Growing the game and introducing new golfers is at the center of my work. I'm looking forward to getting back on the golf course with the Black Girls Golf community and hosting group events. I miss watching women hit their first golf ball and driving a golf cart for the first time.”
S. Mike Ellliott, President - Golf, Greg Norman Collection & Dunning Golf
“That’s easy, the energy and inspiration that comes from face to face interaction with customers and colleagues. The game and life as a whole is about the pursuit of improvement in all aspects and sharing in that pursuit with others.”
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