The PGA of America and National Car Rental have expanded their multi-year partnership as they enter into a new era, highlighted by National’s deepening investment in growing the game.
National will retain its status as the “Official Rental Car” of the PGA of America, PGA Championship, Ryder Cup USA, KPMG Women’s PGA Championship, KitchenAid Senior PGA Championship and National Car Rental Assistant PGA Professional Championship, using these tentpole events to engage with National’s core consumer target, the business traveler and corporate-decision makers, around their passion for the game of golf. National will also continue to be prominently involved in PGA Jr. League and the PGA Jr. League Championship. PGA Jr. League is the flagship youth pillar program of the PGA of America’s 501(c)(3) foundation, PGA Foundation, Inc. d/b/a PGA REACH.
To kick off the newly expanded partnership, National branding will be featured prominently throughout this year’s PGA Championship broadcast from TPC Harding Park in San Francisco, as part of the PGA of America’s new on-course signage platform.
“The PGA of America is thrilled to further our long-established partnership with National Car Rental across several of our events and initiatives,” said PGA of America Senior Director of Partnerships Luke Reissman. “National clearly recognizes the importance of growing the game and the key role the PGA Member plays in these efforts.”
“Many of our business travel customers are passionate about the game of golf, so we understand the valuable connections made and integrity instilled on the course,” said National Car Rental Vice President of Brand Strategy Kyle Sanborn. “We’re proud to continue our strong partnership with the PGA of America and the various platforms under their organization’s umbrella.”