The most highly anticipated sporting event of the year will take place this week.
The 43rd Ryder Cup Matches begin on Thursday afternoon and the world is about to explode with anticipation. Experts and fans can all guess what will happen on the course, but there's one team who isn't guessing. The PGA of America's commercial team led by Jeff Price has taken a truly innovative approach to this world-class exhibition.
With one week to go, the PGA's Chief Commercial Officer opened up about what fans can expect who watch and attend. Jeff's succinct candor covers the challenges of rescheduling the event and the amazing passion his team portrayed in the pivot.
Listen as PGA Professional Keith Stewart talks with Price about the Ryder Cup, how his career has prepared him for this moment and what's next for the PGA of America. If you're curious about how an event like this all comes together or when PGA Frisco plans to open this interview will definitely entertain you.