My name is William Brice Reichard, and I am an aspiring PGA Professional currently working as the Assistant Golf Professional at Ivy Hill Golf Club. Golf has been a major part of my life for years, both competitively and professionally, and I enjoy helping players improve their game while building confidence and enjoying the sport.

I graduated from Emory & Henry University, where I competed on the men’s golf and lacrosse team while earning my degree in Business Administration with a minor in Sports Management. Playing collegiate golf taught me a lot about course management, preparation, discipline, and the mental side of the game, and those experiences continue to shape the way I coach and work with players today.

I have over six years of experience in the golf industry, starting at Poplar Grove Golf Club where I worked in nearly every area of club operations. I began on the outside staff managing carts and the practice facility before moving into the golf shop, tournament operations, and member services. I later completed assistant professional internships where I gained experience in instruction, junior golf programs, merchandising, and daily golf operations.

Along with coaching, I also have experience in club fitting and repair, including regripping, custom club building, and equipment fitting. I enjoy helping golfers not only improve their swing, but also make sure their equipment fits their game properly.

My goal as a coach is to create a positive environment where players of all skill levels feel comfortable learning, improving, and having fun while growing their confidence both on and off the course.