Coach Portrait

Fred Hancock

Head Golf Professional
PGA Crest

Chippewa Falls, WI
Wild Ridge Golf Course, Eau Claire, WI

About Fred

Unlock Your Best Game with a PGA Master of the Swing

If you’re tired of overcomplicating your golf game with endless "swing thoughts" and mechanical clutter, it’s time to return to the fundamentals of motion. With over 35 years of elite experience, Fred Hancock doesn’t just teach golf; he specializes in the art of the effortless swing.

Since becoming a Class A PGA Professional in 1990, Fred has refined a teaching philosophy that strips away the noise. As the Head Professional at Lake Wissota Golf & Events, he utilizes his signature F.A.S.T. (Fixed Axis Stability Technique) to help golfers of all levels achieve repeatable, powerful results.

Why Fred Hancock?

  • The "Swinging Motion" Philosophy: Influenced by legendary instructors like Manuel de la Torre and Bob Toski, Fred focuses on the golf club as a swinging tool, not a hitting instrument. You’ll stop "muscling" the ball and start let the physics of the swing do the work.
  • Precision Technology: While his philosophy is timeless, his methods are cutting-edge. Fred operates a strictly iPad-driven workflow, utilizing high-speed video analysis via Onform and Swing Profile to give you instant, visual feedback that makes "feeling" the change much easier.
  • The F.A.S.T. Advantage: By focusing on Pressure Lead Side stability, Fred ensures your swing is built on a rock-solid foundation, leading to better contact and increased distance without extra effort.
  • Elite Pedigree: From his years as Director of Instruction at Wild Ridge & Mill Run to his current leadership at Lake Wissota, Fred has spent decades helping hundreds of players find their "natural" swing.

Professional. Proven. Personalized.

Whether you are a junior golfer just picking up a club or a seasoned player looking to shave those last three strokes off your handicap, Fred’s 30-minute high-impact sessions are designed to give you clear, actionable drills you can actually use.

Ready to transform your game? Experience the "Swing’s the Thing" difference and rediscover why you fell in love with golf in the first place.

"Golf is a swinging motion. Let’s get yours back on track."

www.swingsthething.golf

Students

250

Followers

76

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Testimonial:

"Fred's lessons have been a game changer for me!"

Joe S.

Testimonial:

"Fred is phenomenal. I came to him knowing nothing about golf. He has been patient and oh so instructive. He is truly a professional and I very much enjoy my lessons".

~ Gail K.

Testimonial:

"Fred is a fantastic instructor, he is extremely patient and has an obvious passion to help others enjoy the game of golf".

~Bill Z.

Testimonial:

"Fred has really helped me work towards improving my game! I highly recommend taking lessons with Fred to anyone".

~John M.
Fred's Experience

Helping players achieve their goals.


Getting Started

Learn the basics

Get comfortable for business golf


Having More Fun

Have more fun on the course


Improving Your Game

Improve your Short Game

Break 80

Break 100

Make the high school golf team

Break 90

Students & Lessons

Coaching Services

Player Type

Female

Senior

Teen

Male

Youth

Adult

Session Type

Individual

Group

Skills & Tools

Improve with Fred.

SkillsTools
Putting
Speed
Short Game
Club Fitting
Full Swing
Course Strategy
Wedge Play
Fred's Facilities

Wild Ridge Golf Course

Eau Claire WI

*Coaching available to public

3905 Kane Rd, Eau Claire, WI 54703-3822

Eau Claire WI

*Coaching available to public

3905 Kane Rd, Eau Claire, WI 54703-3822

Chippewa Falls WI

*Coaching available to public

16108 97th Avenue, Chippewa Falls, WI 54729

Begin Your Journey

Work with Fred