Coach Portrait

Samuel E. Rice

PGA Crest

West Des Moines/ Norwalk, IA
Echo Valley Country Club, Norwalk, IA

About Samuel


My name is Sam Rice and I serve as Lead Instructor and Club Fitter at our outdoor Teaching and Club Fitting facility at Echo Valley Country Club, Norwalk, IA. In the winters I come back inside to Ken Schall Perfomance studio, so I offer lessons and fittings all year round.

Between shadowing Ken Schall and my professional golf management internships at several fine facilities including: The Aspen Club (Aspen, CO), Glen Oaks Country Club, The Traditions Club (College Station, TX), Des Moines Golf & Country Club and most recently, as an Assistant at Hyperion Field Club, I have been put into a really good spot to hone in my teaching skills.

Since I started working at Ken Schall Performance Studio in Jan of 2021, I have given over 1,500 lessons. I enjoy working with all ages and skill levels to reach your specific goals, it's never to late to learn this amazing game!

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Samuel's Experience

Helping players achieve their goals.

Getting Started

Learn the basics

Get comfortable for business golf

Avoid embarrassment on the first tee

Having More Fun

Connect with golfers of similar age

Have more fun on the course

Connect with golfers of similar skill

Improving Your Game

Break 100

Break 80

Improve your Short Game

Make the high school golf team

Get swing diagnostic testing

Break 90

Add 10 yards

Prepare for Tournament Golf

Earn a college golf scholarship

Students & Lessons

Coaching Services

Player Type




Playing with disabilities




Session Type



Samuel's Facilities

Echo Valley Country Club

Norwalk IA

Echo Valley is a family-owned, family-oriented private golf & country club located just 10 minutes from both Downtown Des Moines and the center of West Des Moines. Echo Valley Country Club is dedicated to its members and guests, providing a place for all ages and levels to gather and enjoy incredible amenities like our award-winning 27 hole golf course, great short game area and putting green. I also have a cover shot in case of rain, so unless it's a bad storm no need to reschedule.

3150 Echo Valley Dr, Norwalk, IA 50211-9798

West Des moines IA

New location at 2700 University ave, suite 330. Our studio is also a full-service teaching, club fitting and club repair operation. In 2019 as in 2017, we were recognized by Golf Digest Magazine as one of the Top 100 Club Fitters in the United States and by Golf Magazine as a Top 50 Fitter. We have fitting equipment from all the major manufacturers including Bettinardi, Callaway, Cleveland, Mizuno, PXG, Ping, XXIO, Evnroll, Titleist, Taylor Made and US Kids. There are literally thousands of shaft/head combinations available in our studio. We stock premium shaft offerings that you will not find anywhere else in the state of Iowa. For teaching we all use trackman where you will receive videos and notes sent to your email for your reference.

*Coaching available to public

2700 university ave, suite 330, West Des moines, IA 50266

Begin Your Journey

Work with Samuel