Rick is the Director of Golf at The Views Golf Club, and founder of Golf Arizona, LLC. He has over 40 years of experience in the golf industry, and is the former Publishing Editor of Golf Arizona Magazine, creator of GoGolfArizona.com, and was the Co-host of The Golf Arizona ESPN Tucson Radio Show.

Price is the past President of the Southwest Section PGA and has won numerous awards, such as PGA Golf Professional of the Year six times in the Southwest Section and Southern Chapter PGA. Recipient of the Southwest Section Southern Chapter PGA Junior Golf Leader Award, Bill Strausbaugh award, and Distinguished Service award.

A resident of Oro Valley, AZ the past 20 years and has lived in the state of Arizona since 1964. Immediately following college from the University of Arizona, he turned professional and played professionally for a short time until moving into tournament operations as the Tournament Director for the NGA and TPA Professional Golf Tours before working for the PGA TOUR for a season.

He was previously a golf professional at El Conquistador CC and Director of Golf Professional at the Rio Rico Golf Resort. Most recently he was the Head Golf Professional at The Gallery Golf Club. Before The Gallery, he was the Director of Operations for the Southwest Section PGA Southern Chapter for eight years and was the Director of Golf at the Omni Tucson National for six years.

As the former women's Head Golf Coach at Pima Community College for seven years and as a Certified Trainer and Coach for the Zig Ziglar Corporation he has a passion for teaching, coaching, and mentoring.