AUR announces its 2013 Spring collection

AUR Golf
AUR Golf
Here's a sneak-peek at some of AUR's 2013 Spring Collection.

Series: Golf Buzz

Published: Wednesday, October 10, 2012 | 2:36 p.m.


Your 2012 golf season isn't over just yet, but it isn't too early to start thinking ahead to 2013 -- especially when it comes to golf fashion. 
AUR, which stands for, 'All that you Are,' has just introduced its 2013 Spring collection. It comprises of three distinct categories -- AUR Active, AUR Authentic and AUR Aware -- and now includes the AUR Stormpack outerwear line.
"We are delighted to present our Spring 2013 collection and are confident that this is the finest collection in the history of AUR, presenting a very tech-driven and fashionable offering," says Mark Fletcher, President of AUR. "They've got a great look and hand feel, and the overall styling is a bit more European-influenced than what U.S. buyers might be familiar with, but at a much more reasonable price and with a more relevant, current fit. Our customers get great value for the fashion and quality we offer; our products are very fashion-forward for the price point. We have had an incredibly good presence on Tour in the past year with some of our Players finishing in the top 4 at several tournaments and we were able to get some great feedback on our line from Tour players to bring the best style and performance to golf." 
The Spring 2013 color palette for men has an assortment of cool grays and black mixed with additional bright blasts of color: Pool, Crimson and Slate are the highlight colors for Men. For women, distinctive style, fine quality and an aura of sophistication lends itself nicely to a golf collection that is current and on-the-ball. Fashion driven Sweet Praline features a stylish Geo print paired with classic plaid bottoms. Pretty in Pink features Passion Pink with subtle grey accents to provide a sporty, fun look. Purple Haze is all about bright trendy colors. Wisteria and Emerald green are base for this group with a cool diamond inspired print. 
To learn more about what AUR has to offer, visit its website --