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Trade In PGA Inclusion | Governance & Education
Governance
We are committed to fostering environments, environment, systems, and structures that create the opportunity for all PGA Professionals and PGA employees to develop, grow, and lead. Conducting inclusion assessments across our national and PGA Section business operations allow us to identify gaps and create pathways to closing them.
Diversifying the demographic composition of the Association’s national and Section Committees, across dimensions of difference is an area of focus.
To that end, PGA LEAD was launched in 2016 and is designed to identify, develop, and mentor PGA Members from diverse backgrounds as they pursue leadership positions at the Chapter, Section and National levels of the Association. PGA LEAD also aids in developing PGA Members who have a desire to serve and make an impact on nonprofit boards within the communities where they work and live.
There are numerous success stories of PGA LEAD participants, highlighted by three PGA Section Presidents, three Section Vice Presidents, two PGA Section Secretaries, 21 serving as PGA Section Board Members and 29 serving on National PGA Committees, and one PGA Master Professional.
Since its inception in 2016 and now in its ninth year, PGA LEAD has helped produce more than 100 impactful leaders across the Association.
Education
We are committed to deepening the real understanding of inclusion, equity and diversity, and the business case for them, throughout the PGA of America. We deliver in-person and virtual instructor-led education at PGA Professional forums, PGA employee and leadership gatherings, and golf industry events. We engage subject matter experts to assist in the development of training materials and digital resources to help ensure our education and skill development content is contemporary and credible. Examples include:
- Access to Inclusion, Diversity, Equity & Access Essentials education on Coursera, in partnership with the University of North Texas, for all PGA Professionals and national and PGA Section employees.
- Engaging New Audiences guides PGA Professionals in better understanding values that are unique to different customer demographics and provides strategic and tactical pathways to engage with a broader population at golf facilities
- The Inclusion Guidelines for Golf Facilities, borne out of the Make Golf Your Thing industry collaboration, supports golf facility owners, operators, and staff with essential instruments to assess their customer-facing environment through a lens of inclusion.
- Also borne out of Make Golf Your Thing, the Workplace Inclusion Toolkit guides employers through strategies and tactics across a variety of areas – recruiting, policies and benefits, career advancement and compensation, culture and accountability – to make golf industry workplaces more inclusive in order to attract and retain talent from diverse backgrounds.
- The PGA of America DEI Brand Guide provides suggestions for all PGA stakeholders about voice and tone, messaging, and imagery to foster inclusive communications with a wide variety of audiences.
