Top takeaways from the 2020 PGA Merchandise Show

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The 2020 PGA Merchandise Show has come to a close, and what a thrilling week it was. From new products and services on display to educational experiences for all in attendance, the PGA Show set up 2020 to be an incredible year for the game of golf.
As we look back on the week that was, here are a few things you might have missed as you were soaking in all the exciting news coming out of the Orange County Convention Center. 
A new chapter at 
The PGA of America launched a newly reimagined to connect consumers with PGA Professionals. The redesigned site, which is now managed in-house by the PGA, focuses on the journey a golfer takes to begin or improve their game, no matter their skill level.
“ is designed to bring to life the special relationship between PGA Professionals and consumers through coaching and other consumer-focused services, with a vision that ‘your best golf is ahead of you,’” said PGA Interactive General Manager Rob Smith. “There are so many ways in which a journey in golf can positively impact your life. Our job is to identify the best ways to connect with PGA Professionals across all aspects of the game, beginning with coaching.”
You can read more about the exciting new vision for here.
Demo Day fun
When you have a driving range area that is the size of about 32 football fields, there is no shortage of fun that can be had testing out the latest and greatest equipment. 
And even though the temperatures were a bit brisk, that didn’t stop things from heating up.’s social correspondent Hailey Hunter helped us check out all the fun things going on and you can relive those highlights here. 
Drive for Show
If you’re looking for a new driver in 2020, those were on display in a big way at Orange County National. We walked around and gave them a few swings for ourselves and came away pleased with how many great options are out there for golfers of all abilities. 
Check out our review of this year’s drivers here.
Miles of aisles of fun
About 10 miles, to be more specific. And we covered all of them (multiple times over, according to our fitness trackers). 
Hailey Hunter continued to explore all the great items on display inside at the Orange County Convention Center throughout the week. 
Here’s a look at some of the top highlights from her adventures around the floor.
The American Development Model 
One of the most educational opportunities of the week was to sit and listen to some of the top coaching authorities in the world discuss the new coaching model that the PGA of America is implementing across the country.
It’s called the American Development Model, and it’s revolutionizing the relationship athletes have with sports to create life-long participants — as well as stronger Olympic champions.
Officials from the USOPC, USTA and academia were on hand to discuss the impacts of the ADM and how it’s set to revolutionize the game of golf. 
Read more about this great presentation here.
PGA Coach profiles are coming
Building upon the new vision for and the revolutionary coaching methods in the American Development Model is the building blocks for how golfers and coaches will be able to communicate.
PGA Professionals at the Show began to sign up to create new profiles that will help golfers more easily connect with coaches that line up with their needs.
Read more here and keep an eye out for these features launching in the future on
Great fashion on display
Sure, the golf clubs and new golf gadgets are cool, but it’s all about looking stylish on the course as well while you’re playing your best golf.
Here’s a look at some of the hot new trends coming to a course near you in 2020.
Orlando is an incredible host city
The tens of thousands of PGA Professionals, golf manufacturers, vendors and guests were treated to some wonderful hospitality by the city of Orlando.
But beyond this wonderful Show week, Orlando is a great destination to pick for your next golf trip. 
Here’s an overview of what makes Orlando and Central Florida such a great destination.
Two takeaways for your game
And finally, we turn PGA Head Professional Keith Stewart for a couple parting thoughts for how you can improve your game with these two products from the show floor:
#2020 PGA Merchandise Show