Course Spotlight

What PGA Frisco Means for the Golf Industry | 2021 PGA Merchandise Show

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As excitement builds in golf for the opening of PGA Frisco, Jim Richerson, PGA, Jimmy Terry, PGA, Gil Hanse and Beau Welling sat down at the virtual 2021 PGA Merchandise Show for a fun, timely conversation on what PGA Frisco means for the golf industry. So take a moment to take in a few of our favorite soundbytes on PGA Frisco, a project that PGA of America President Jim Richerson says “should be one of the lasting legacies for our association and the game of golf.”
“The East Course will put eyeballs from around the world on Frisco, but having PGA members come and visit this laboratory— this incubator— and take ideas from PGA Frisco back to their home golf courses and clubs... And the effect that’s going to have on the game is going to be something that’s very significant and very special.” —Beau Welling, Founder & CEO of Beau Welling Design
“This is in some way, shape or form long-term becomes the St. Andrews of American golf. People come here to see these championships. They come here to experience golf. And they come here, as Beau said so perfectly, to have fun.” —Gil Hanse, President of Hanse Golf Course Design
“I’m excited about seeing the champions crowned here. But I’m even more excited to see what happens at 9 o’clock at night on the short course when someone makes a hole-in-one on the 10th hole and rings the bell to let everyone know that they had a hole-in-one.” —Jimmy Terry, Senior Director of PGA Golf Properties
Looking for more? We have you covered. Enjoy the 30 minute conversation on PGA Frisco below.